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28 February 2017

Responsible commitment

Up Day and AGEOP are supporting pediatric cancer research

Our Italian subsidiary Up Day is supporting the campaign #LOTTOANCHIO, organized by AGEOP (Associazione Genitori Ematologia Oncologia Pediatrica) for pediatric cancer research. AGEOP RICERCA ONLUS welcomes and provides support to children with cancer, but has also extended its action to their families to provide better quality of life and building a future without disease, together.


This group has been active for over thirty years, and is located in the Pediatric Onco-Hematology Department of the Polyclinic S. Orsola-Malpighi in Bologna. Although AGEOP is involved in many projects, as is #LOTTOANCHIO, they both have a common objective, which is to address not only medical treatment issues, but also a broader approach to « taking care of oneself » at every moment.

Up Day employees chose AGEOP as their partner for ZeroVirgola 2017, an initiative which enables employees to round off their paycheck each month, down to the nearest euro by default, as a donation to a non-profit association.

The NGO AGEOP launched #LOTTOANCHIO with the aim of providing treatment for children who have cancer. The campaign will reach its high point on March 5th, 2017 during the great event which will take place on Piazza Maggiore square in Bologna. This will be a festive day with many activities facilitated by several well-known people, with the aim of increasing awareness of the association and sharing its fight against cancer.

Mariacristina Bertolini, Up Day executive Director

Hulk fists will symbolize the strength that every person, although not a superhero, can give to children battling cancer.

Up Day is participating in the operation by hosting an information desk on its premises, where employees and friends can learn about AGEOP initiatives. Our Italian subsidiary will also be supporting the campaign on social networks by publishing photos and videos.


Crédit photo : Up Day